Hi, I’m Em
If you have seen a marketing or copywriting portfolio before, this is usually where the writer states that they, “have always loved storytelling,” or, “it was always my dream to write.”
Sorry, that’s not my story. Truth is, I sort of fell into this on accident.
I didn’t really think about writing until my senior year of college. I was a marketing major looking to jump into analytics. Things changed, however, after starting a creative advertising class I had chosen as an elective.
There, I met a classmate who worked on AdThing, the advertising internship based out of the school. Wanting to expand my horizons, I applied for the copywriter role.
Turns out, I love writing, and I’m really good at it!
From there, I began working to improve my writing/grammar skills in a business setting. I graduated with my degree in marketing and have now worked for companies in a wide variety of industries. I have done anything you can think of, designing a mailer for flowers, creating Instagram captions for insurance agents, and even writing campaigns for Memorial Day sales.
I love what I do. I find so much joy in collaborating with people and their passions. Every day is so much fun when you have the challenge of taking your writing style and adjusting it to a company’s needs.
During the day, I currently work at Zoom Urban Gear as the Marketing Director. There, I have laid down the foundation of nearly all content strategies for events, digital marketing, and partnership outreach. We are working as a team to increase brand engagement as the company’s products are in development. I have also been able to expand my skills to include project management, market research/analysis, and website management. I’m also here, at EWS Creative, working on smaller projects on a contract basis.
Want to see more? Download my resume to get the full picture.
Enjoy this little collage of my life!