Creative
Advertising.
Goody Oliver
A gender-neutral clothing company, Goody Oliver came to my team hoping to launch their brand with bold and bright advertising. With an emphasis on promoting individuality, the creative process circled around this one line, “The only label that matters, is the one that’s on your clothing.”
Spin at the
University of Utah
As Head Copywriter and Strategist for this project, I was able to work with the entirety of the AdThing Program to help launch the partnership announcement of Spin at the University of Utah. In the creative brief, we determined that the best messaging going forward was to focus on the nostalgia of riding scooters to school, which is how we created the ad campaign, “Don’t Grow Up”.
