Campaigns.
Indy Brands
Our Objective with Indy Brands was to increase engagement with future and current customers for their two floral brands, Dried Decor and Silk Flower Depot. Over a period of six months, I was privileged to work with the marketing team to strategize campaigns and write copy for weekly emails and sales promotions.
I loved the experience of working on multiple brand tones at the same time. While both brands sold florals, they had very different target markets, meaning the tone of the email and the voice of the company had to be adjusted accordingly.
